Q&A Scott Hansen

Dr. Scott Hansen

The AI Strategist Helping Orthos Scale Without Burnout

Scott Hansen is the founder of LeadSigma, a leading sales automation platform designed specifically for orthodontic and dental practices. A pioneer in applying generative AI to streamline patient acquisition, Scott has helped practices generate over $3 billion in production by eliminating inefficiencies and optimizing every step of the new patient journey.

With a background in both practice operations and software development, Scott bridges the gap between growth strategy and real-world execution. At OP Summit 2025, he’ll show doctors how to automate, delegate, and scale smarter—without sacrificing quality or control.

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Q: You come from a practice ownership background. How did that shape your approach to software and growth?

A: It shaped everything. I helped scale my family’s orthodontic practice, and we tripled revenue in under three years. But it wasn’t because we hired more people or worked more hours—it was because we built systems. I saw firsthand how missed calls, slow follow-ups, and messy processes killed momentum. So I started building solutions.

That led to founding LeadSigma, a ground-up CRM and AI platform built specifically for dental and ortho practices. Today, it's used by hundreds of locations across the country to automate lead capture, follow-up, and scheduling. But the goal was never just software—it was freeing doctors from unnecessary noise so they could focus on growth.

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Q: Where do you recommend orthodontists start when it comes to outsourcing or automation?

A: Start with the stuff that creates bottlenecks. Missed new patient calls? Get an AI or virtual agent that books appointments 24/7. Too many no-shows or pending treatment plans? Automate follow-ups with text/email sequences. Spending hours managing social media? Hire someone who knows ortho marketing and can run it better than you can.

The truth is, most doctors are already paying for these problems—in lost revenue, wasted time, and team burnout. I’ll walk through a step-by-step audit in the session so you can identify what to delegate and where to start.

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Q: Let’s talk about AI. What role is it playing in new patient acquisition right now?

A: AI is a game-changer. With the tools we’ve built at LeadSigma, we’re seeing AI agents that answer inbound calls, access your practice management system in real time, and book consults while you sleep. It’s not the future—it’s happening now.

We’ve also built systems that follow up with leads automatically—texting, emailing, reminding, and even re-engaging cold leads weeks later. That means your team can focus on people, not spreadsheets or phone tag. AI done right doesn’t replace your team—it supercharges them.

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Q: What would you say to a doctor who’s skeptical of outsourcing or automation—maybe they worry it’ll feel impersonal or lose their touch?

A: It’s a valid concern—but only if you outsource without strategy. The best practices aren’t replacing the human touch—they’re making room for more of it. When your staff isn’t buried in admin, they have more time to connect with patients. When your new patients are scheduled within seconds instead of hours, that feels more personal, not less.

Outsourcing and automation enhance your brand when done right—and I’ll show how to do it right.

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Q: What do you hope doctors walk away with after your session?

A: Clarity. I want them to finally see what’s actually worth their time—and what’s not. I want them to realize they don’t have to do it all. And I want them to walk away with a plan to take back control of their schedule and their growth.

Whether you’re at $500K or $5M, this applies to you. If you’re burned out, stuck, or just want to scale with less chaos—this session will change the way you think about your business.

Work smarter. Grow faster. Live better.

Join Scott Hansen at OP Summit 2025 in Las Vegas.

🎟 Use promo code HANSEN200 to save $200 on registration.

You don’t need to do it all. You just need the right systems.